Brembo introduces the new brand ‘Bybre’ in India

Brembo introduces the new brand ‘Bybre’ in India News | admin | March 9, 2010 at 11:37 am

Brembo Bybre

‘Brembo’ the world leader and acknowledged innovator of the brake disc technology for automotive vehicles today unveiled the new brand “BYBRE” in India. The Italian engineered ‘Bybre’ range is specifically dedicated to the braking systems of motorcycles and scooters under 600 cc and this range will be manufactured at the company’s manufacturing facility at Pune, which was inaugurated in 2009.

Speaking on the launch of BYBRE in India, Mr. Nicola Frambrosi, Motorcycle Sales Director, Brembo Group said, “Over the past 50 years, Brembo has played an important role in the automotive braking industry. Introduction of Bybre represents a whole category of innovative products in this category. This latest brand is certain to make every driving and riding experience safer and more exciting. India is our first market where we have introduced this brand focused to provide solutions for new requirements of the motorcycle market.”

Mr. Nicola Frambrosi, Motorcycle Sales Director, Brembo Group speaking at the launch of Bybre in India

On this occasion, Brembo also launched its first product of the Bybre range- the ‘BYBRE P4.28 caliper’ exclusively designed & developed for Bajaj Motorcycles. Bajaj Auto, a key customer of Brembo in India, for the first time is using the brand “BYBRE” on their vehicles and particularly on the high-tech bike built in collaboration with KTM of Austria. These new bikes would be for sale in India as well as European markets.