Ford Figo reaches the 25,000 mark in sales bookings within a span of 100 days!

Ford Figo Achieves 25,000 sales bookings in close to 100 days!

Ford Figo Achieves 25,000 sales bookings in close to 100 days! News, Slider | Shrey | July 15, 2010 at 8:19 am

In the recent times, we have been observing the ever increasing success of Ford’s latest small car christened Figo. The demand for the Figo has reached such heights that the firm has introduced an additional shift at its Chennai plant to boost the Figo production. However, there are no signs of this demand hitting a speed breaker. Ford has finally achieved 25,000 sales bookings for the Figo in close to 100 days ever since it was launched.

“Reaching the 25,000 sales booking milestone in close to 100 days continues the Figo’s remarkable rise and rise in popularity among Indian consumers. Figo’s success has exceeded expectations in terms of sales and target markets. Our debut compact car offering is being very well received by a wide range of customers and this response has been instrumental in our efforts to increase market share,” said Michael Boneham, president and managing director, Ford India.

In addition to this, the Figo is being exported overseas as well. The firm recently celebrated its first export order of 1,200 Ford Figos to Ford Motor Company in South Africa. According to the number of queries recorded by the various Ford dealers, the end doesn’t seem to be near. The second half of the year seems to be as exciting as the first 100 days were.

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1 Comment

Dr Shanthan Reddy says:

July 15, 2010 at 9:23 am

Ford Figo shares the same old platform of the Fiesta. It also shares the same engine. I think this vehicle will also fizzle out like the Ikon and Fiesta which initially sold well but later have failed to gain volumes. This can be attributed to the quality of the parts which fail quickly like to AC compressor the AC fan and also problems with the engine, which I and also my cousin have faced, and also the exuberant cost of spared which is again a turn off.
So what ever may be the cost of spares incl Filters will be same as Feista which will be quite costly except the body parts and cost of servicing. Once people realise this then sales will start to tumble.