Mercedes-Benz India recently inaugurated ’Trendz’ concept store at the very famous mall- UB City in Bangalore. Trendz is being set up to showcase the car maker’s latest offerings at the popular place. In the style of marketing people, Trendz is Mercedes-Benz India’s initiative to reach out to the customers who lead an evolved and contemporary lifestyle. It is a natural progression for the legacy of Mercedes-Benz towards superior customer satisfaction, world class buying experience, ambience and luxurious lifestyle.
Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India said, “Trendz is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects, enthusiasts and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are confidant of its success”.
It may be noted that Mercedes Benz had recently introduced the car lease policy and also had shown good performance last year. The manufacturer has also organized a driving academy at the Buddh International Circuit and it surely took India’s motorsports culture a step forward. As reported by us earlier, mb. Feel it! gives an opportunity to feel the technology and dynamism of the brand at Trendz.
Mercedes-Benz displayed the DTM Racing Car and SLS AMG Roadster at the venue. These cars were earlier seen at the Auto Expo 2012.