We have always felt that the Tata Aria is a well sorted out car that deserves a better fate in our fast maturing car market. However, thanks to poor marketing and a brand image that people find it tough associating with a premium car, the Aria could never manage to sell in good numbers and is sadly considered to be a dud.
We recently saw Tata launching the Aria Pure LX variant at a more affordable price of INR 9.95 lakhs. However, in spite of all the price cuts and discounts, the Aria failed to capture the imagination of the car buying lot.
Now, it has emerged that Tata has still not given up on the Aria MPV and will soon come up with a facelift to give the car a new lease of life. The Tata Aria could get mildly refreshed cosmetics and revised price list as soon as by the middle of this year.
Seen here is what is basically the first ever pic of the Tata Aria facelift. The Tata Aria facelift sports smoked headlamps (a la Vento facelift) that consist of a projector setup. The car might also come with a rosewood-beige interior that we saw at the Aria-AT concept at the New Delhi Auto Expo last year. Other changes might include the addition of a Harman audio system, silver and gold door handles and captain chairs for the flagship variant.
Tata might also launch a new variant with a 6-speed Auto ‘box with Tiptronic gear selection.
It will be interesting to see if the Tata Aria facelift will be able to enjoy a better fate in our highly competitive car market.
Source – MotorBash.com
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Are you serious bro.Horror stories about Aria,huh? Have you read the 100 pages of pure horror/frustration that XUV5OO has caused to its owners.
Aria only failed because of its hig price tag,otherwise it indeed is a well sorted out product.
Just read the first line”We have always felt that the Tata Aria is a well sorted out car that deserves a better fate in our fast maturing car market” lol….well sorted car??? Then you guys missed the horror stories associated with TATA Aria or with any TATA Car. TATA Motors is getting back what it deserves. Customers are not ditching TATA vehicles without any reason. Yes, our markets are maturing, but sadly Companies like Tata Motors, Hindustan Motors are not..
That’s sunfilm lamination done locally. I had it on my Civic. Costs just 300 bucks.