Nissan recently became the main global sponsor of International Cricket Council (ICC) tournaments for 8 years. Nissan will support all major cricket tournaments like the ICC World Cup and World Twenty20 tournaments, International Women’s Cricket and the Global Under-19 game. With the 8 year deal in international sports sponsorship, Nissan aims to bring its fan-focused approach for sport to millions of cricket-lovers around the globe.
Nissan plans to introduce ways to enrich the experience of cricket fans through global trophy tours, the International flag bearer program. Previously Nissan was involved in sports through UEFA Champions League, Rio 2016 Olympic Games, also their brand ambassador for the GT-R is the Jamaican sprinter Usain Bolt. More updates on the events will be out at the 2016 Auto Expo.
Also Read: Nissan becomes the global sponsor for ICC tournaments for 8 years
From 13 December 2015, the 2016 ICC World Twenty20 trophy is enroute a global journey. The Nissan Trophy tour commenced from Mumbai and is on the way to visit 12 participant countries of the tournament. The trophy will be displayed at domestic and international matches, as well as at various public places for fans and followers to have an unexpected access to the precious silverware. New Delhi will be the final destination of the trophy tour which will conclude on 1 February 2016.
The first stopover for the trophy will be Scotland followed by Ireland, England and the Netherlands at part of its European trip. Then the trophy will go to Harare and Cape town as a part of its African safari. Further, it will return to the Asia making an appearance in Pakistan before it moves on to Bangladesh ahead of Sri Lanka. The last leg of the journey will see the trophy arriving in New Zealand, and then Australia. The trophy will return to New Delhi on 1 February and will then start its domestic tour by making appearances at the venues hosting the ICC World Twenty20 India 2016 matches.
| Date | Place |
| 13-14 December | Scotland |
| 16-17 December | Ireland |
| 20-21 December | England |
| 22-23 December | Netherlands |
| 2-3 January | Netherlands |
| 5-7 January | South Africa |
| 11-12 January | Pakistan |
| 14-15 January | Bangladesh |
| 17-18 January | Sri Lanka |
| 21-24 January | New Zealand |
| 21-24 January | Australia |
| 1 February | arrival in New Delhi |
Taking the ‘unexpected access’ theme ahead, Nissan also organised and participated in the park-edition of the game of cricket, with a bolt from team blue! Read on!
In addition to the sponsorship and the trophy tours, Nissan has worked on a way to bring the sport of cricket to unexpecting public, at an unexpected place. The event did not just push the sport to the masses, it did it with a surprise. On a regular morning at a park, Nissan organized a game of cricket for the joggers, and for their surprise, India’s very own, left arm pacer, Irfan Pathan appeared at the bowler’s end. Surprised park-goers took their chance against the ace bowler, later gifted with autographed merchandise by the cricketer himself.
Check out the video of the exciting moments of cricket by Nissan, featuring one of India’s favourite cricketer, Irfan Pathan.